Three people seen from behind on a city street, wearing Rezet Store × adidas Originals Kiosk T-shirts.
A man in a black puffer jacket and red trousers wearing silver Adistar Control 5 sneakers.
A guest in a camouflage hoodie and trousers with Timberland boots at the Timberland × Rezet evening event.

Where brands meet culture.

SGA creatives connects brands with creative people and leads projects across branding, campaigns and cultural experiences.

Explore the work Let’s talk

Selected work (05)

Selected projects from Sarah Al-farhan’s work across brands, campaigns and cultural experiences.

Created in Sarah’s previous roles. Each case lists her role.

The Friends & Family Kiosk inside Rezet Store: a black counter with white adidas stripes, menu boards and walls of sneakers behind it.
Three people seen from behind on a city street, wearing Rezet Store × adidas Originals Kiosk T-shirts.

01

Activation · Fashion Week

adidas Kiosk

Rezet Store × adidas Originals

Guests gather around a counter with Timberland boot boxes and a Rezet Store sign.
A guest in a camouflage hoodie and trousers with Timberland boots at the evening event.

04

Event · Copenhagen Fashion Week

Timberland × Rezet

Rezet Store × Timberland, with Pablo T-Shirt Factory

Services

For fashion, footwear, lifestyle and culture.

  1. 01

    Brand strategy & creative direction

    Positioning, concepts, storytelling, visual direction.

  2. 02

    Campaigns & creative production

    Campaigns, editorials, content, creative partners.

  3. 03

    Experiences & activations

    Events, launches, brand experiences.

  4. 04

    Creative connections & project management

    The right people, budgets, timelines, delivery.

Process

  1. UnderstandBrief, goals, frame
  2. ConnectThe right team
  3. CreateConcept and direction
  4. DeliverProduction, on the day

About

Sarah Al-farhan

The person behind SGA. Brand and creative consultant.

13+years across fashion, footwear, branding, marketing, community and culture.

Most recently Brand and Community Manager at Rezet Store. Sarah knows the brand side from the inside: partners, budgets, teams and every detail from the big idea to the smallest execution.

  • Rezet StoreBrand and Community Manager2025-2026
  • EnviiBrand Manager2024-2025
  • NAKED CopenhagenSocial Media and Community Manager2023-2024
  • Bestseller A/S · NAME ITSocial Media and PR Manager2021-2023

Contact

Let’s make something happen.

Branding, campaigns, events and collaborations.

sarahalfarhan.contact@gmail.com