Event · Copenhagen Fashion Week

Timberland × Rezet

Copenhagen Fashion Week

Group photo inside Rezet Store after the Timberland breakfast panel talk, with Timberland boots on the shelves behind.

One Fashion Week day, from conversation to craft: a breakfast panel at Rezet Store, then live laser-print customization at Pablo T-Shirt Factory.

Partners
Timberland, Rezet Store, Pablo T-Shirt Factory
Setting
Copenhagen Fashion Week
Sarah’s role
Event concept and production
  1. MorningRezet StoreBreakfast and panel talk with Mads Damind, Sallys Sneakers and Darron McKoy, Timberland’s VP of Product Design & Creative Direction.
  2. EveningPablo T-Shirt FactoryLive laser-print customization.
Guests gather around a counter with Timberland boot boxes and a Rezet Store sign.
A hand holds printed pages showing customized boots, next to a pair of wheat Timberland boots on a steel counter.
Guests in varsity and denim jackets at the Timberland × Rezet evening event, photographed on film.
Three guests pose together outside at the Timberland × Rezet evening event.
A guest in a camouflage hoodie and trousers with Timberland boots at the evening event.

Sarah’s work

  • Concept & programming
  • Partner collaboration
  • Panel talk
  • Drinks & guest experience
  • Customization
  • Day-to-evening transition

Credits

Event concept & production
Sarah Al-farhan, Rezet Store
Partners
Timberland, Rezet Store, Pablo T-Shirt Factory
Panel
Mads Damind, Sallys Sneakers, Darron McKoy (Timberland)

From Sarah Al-farhan’s portfolio. Created as Brand and Community Manager at Rezet Store.

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